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SHILPI HAAT™ - CRAFTING LIVELIHOODS | Discover India's diverse Art & Crafts

SHILPI HAAT™ is an e-portal Supported by NABARD, Powered by CRAFTISAN™, and operated by Zaak e-Ventures Private Limited

SHILPI HAAT™;powered by CRAFTISAN™ A first-of-its-kind, comprehensive technology platform and solution to India's 2nd largest employment sector, i.e. crafts sector, and attempts to intersect conscious consumption with social responsibility and economic opportunity through an ethical web architecture.

A craftsperson is always on a journey setting out to master the coordination of his/her hands, head and heart.  In their guild, the sophisticated technique of the craft is passed on from generation to generation thereby linking them in history.  His creation is a product of skill, history, legend, tradition and most importantly, of a racial unconscious.  Her life is one dedicated towards a continuity of time even as it divides itself into epochs, millenniums, centuries, decades and years.  And ours is to respect it.

Crafts have taken a backstage in a society which is viewed through the lenses of mechanics and utility in an age of industrialization.  In a globalized economy that lives in a fear of homogenization, crafts that emerge from small guilds in rural regions stand for diversity.  They offer an alternative identity to direct a lost voyager to one’s cultural roots.  A craft lives to tell its story of creation and survival even as it struggles against the mainstream mass-produced goods.  To support crafts is to empower its creators.  To empower it is to allow its evolution in time.  And to allow its evolution is to strengthen the fabric of life in acknowledging objects realized through the soul of a craftsperson, the proficiency of her mind, and the labor of his hands.

If we were to describe India in one single word, the word would be something that defeats the very activity.  Diversity comes to one’s mind as we think of India, or better yet plurality. India is a country of chaos, but this chaos too is organized in a way - so what is India? A country of oxymorons? Of contradictions?  Maybe it is something which cannot ever be pinned down. Life continues, in little hamlets and big cities, metropolitans and clusters of villages, mostly mutually benefitting each other, and there is method, to even this madness. There is a tendency to look at rural life through an urban tint, which erodes the complexities that envelop these villages.  The rustic charm and the cultural diversities of the village life of India make Indian villages the land where beauty never fades and dreams never cease to exist.  Bestowed by the choicest blessings of nature and generations of ancestors, Craft is nothing but food for the soul for artisans across India.  Every piece of craft is an outcome of extreme hard work and a heart full of love and gratitude.  Working in groups and cohorts, singing the tune of our diverse cultures, craft is a celebration for them.  But now it is turning into a hard struggle.  Market realities, shortsighted policies, changing trends, ambitious middlemen and ignorant consumers have marginalized them.

As responsible global citizens, the onus is on us to bring in a transformation and revolution to the artisan community, preserving our rich ancient culture and heritage.  SHILPI HAAT (A dedicated online artisan marketplace, powered by CRAFTISAN) is an effort to bridge the existing wide gap between the artisans in the remote rural villages and the consumer, but more than that, it is a sincere attempt to bring back the arts and the crafts to our everyday lives.  The majority of rural life sustains itself by professions that are vastly ignored in this fast-changing world.  Using technology as a medium, SHILPI HAAT is an initiative to provide a voice and direct market access to the artisan.

The colorful phulkaris and juttis from Punjab, the vibrant leheriya from Rajasthan, the eloquent dhokra from Odisha, SHILPI HAAT is a platform for artisans from every nook and corner of India.  Celebrating the Indian ethos, love and unity among Indian artisans, SHILPI HAAT offers a variety of products for your home and wardrobe at value prices.  Let us all embrace handmade products and rejoice in the joy of the artisan who puts his/her soul into every material used in crafting it!

Disclaimer: The persons dealing through this e-portal are advised to make their own assessment as to the product displayed, delivery and other services including the quality and pricing etc.  In no event shall NABARD or its employees be liable to the users of this e-portal for any loss or damage (direct, indirect and consequential) rising out of the contracts and transactions made through this e-portal or any disputes thereof.

 

THE SHILPI HAAT™ LOGO

The “Shilpi Haat” logo is a thoughtful reflection of the core values of the initiative.  The logo is inspired by a peacock feather and a lotus bud, both of which are integral to the beauty and land called India.  The basic shapes of the logo inspirations have been adapted to look like a generic map location marker.  The base form of the map marker alludes to a location - the ‘Haat’, in this case denoting the destination of every journey, whereas the central dot has been adapted to reflect the ‘tikka’ or ‘tilaka’ - a mark worn in the Indian subcontinent, traditionally on the forehead, signifying the divine awakening of the consciousness, and the third eye.  Together, the hand-sprinkled form of the ‘tilaka’ and the precise geometry of the location marker reflect a harmonious union of the old and new, tradition and modernity, and the evolution, transformation that lie in between.

 The ‘map marker’ captured in turmeric, a classic yellow-orange colour, signifies positivity, healing and radiates optimism, energy.  The ‘tilaka’ captured in sindoor, a classic red colour of ‘tikka’ powder, signifies power and reflects empowerment.  The logo evokes the subtle and yet complex Indian ethos in form, colour and character while reflecting the purity and deeper meaning that is central to the initiative “Shilpi Haat”.